SEO - SEM - PPC

& Other Search Engine Goodness

SEO

Search Engine Optimization

Search engine optimization is the proactive effort to improve organic (non-paid) search results for a particular keyword set. SEO implements various techniques including keyword specific content creation, page optimization and link building and management. K2DG analyzes traffic and ranking data looking for correlations between page rank, usability, quality of content, bounce and conversion rates that identify opportunities for improvement.

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SEM

Search Engine Marketing

SEM involves the day to day tasks involved in running display and Pay-Per-Click (PPC) advertising. Because PPC is expensive, it is important to eliminate non-productive clicks so many analytic & optimization techniques are also used in SEM to increase relevancy scores, improve conversion rates and reduce acquisition costs. Get the team at K2DG to review your PPC campaigns for underperforming ads, wasteful spending and missing long-tail/bargain keywords.

Analytics & Reporting

With so many variables at play, how are you to measure the effectiveness of the different parts of your online marketing? Conversion rates, customer engagement and A/B testing are just a few of the many moving parts involved in evaluating optimal website performance. If you are baffled by bounce rates and confused by canonicalization issues, call the SEO team at K2DG to help make sense of it all while finding SEO solutions to your site's ailments.

Trend Spotting

Through comparisons in historical and current search traffic data, it is possible to identify, capitalize and even profit from anticipating repeating trends. By regularly analyzing traffic patterns we enable our clients to more rapidly, spot and respond to changes in customer habits. It is only the companies that are looking at their data that are able to visualize the opportunities hidden within.

Reputation Management

Another influence that is gaining weight in organic and paid rankings is overall online reputation. Think of each positive review and inbound link as individual votes for your website. The true weight of these factors is plainly evident for companies with few quality links and poor reviews. Have the team at K2 create a plan for developing inbound links or restoring your online reputation.

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